Privacy Policy

Last updated: November 9, 2026

Atomic Creatives Inc. (Atomic, we, us) provides photography, video production, content and marketing services for businesses and individuals. This policy explains how we handle personal information received through our website, inquiries, projects and communications. It applies whether you inquire for yourself or on behalf of a business.

1. Information we collect

We collect the information you provide in an inquiry, booking or project: your name, email, phone number, business name if applicable, project details, messages and related correspondence. Client administration may also involve billing details, invoices, transaction records, authorized account access, content approvals and consent records.

Production can involve identifiable photographs, video, voice recordings and statements. We obtain information from participants and authorized client contacts and limit collection to what is appropriate for the stated purpose.

Website technical and analytics information is described in section 4. Please do not submit passwords, complete payment-card details or unnecessary sensitive information through ordinary inquiry forms.

2. How we use information

We use information to respond to inquiries, prepare proposals and agreements, plan shoots, deliver and review work, manage client accounts, administer billing, communicate about projects, understand website use, protect systems and meet legal or recordkeeping responsibilities. We explain additional purposes and obtain consent where required before a new use.

Optional promotional communications and use of identifiable media for Atomic marketing are separate from the information needed to answer an inquiry or deliver a project. Submitting an inquiry does not by itself enrol you in promotional email or SMS. Where Atomic handles information for a client, our agreed role and the client's instructions also guide the handling, subject to applicable law.

3. Promotional email and SMS

Atomic uses optional signup choices identifying email and SMS, or explicit permission provided by email or in person, to obtain promotional consent. We keep evidence of the permission and send promotional messages only within its scope or another basis permitted by applicable law. Consent is not a condition of buying our services.

You can unsubscribe using the instructions in the promotional message or contact info@atomiccreatives.com. We honour withdrawals within the applicable timeframe and keep limited suppression records to respect your choice. Necessary inquiry replies and project or account communications may continue where appropriate; they are not permission to resume unrelated promotions.

4. Website, analytics and cookies

Our website is hosted on Squarespace and uses Squarespace Analytics to understand visits, traffic sources and how pages are used. Depending on its configuration, this service may process browser and device information, IP addresses, referral information, pages viewed, visit times and interactions, using cookies or similar technology. Hosting also generates technical records needed to operate and secure the website.

A cookie is a small file stored by your browser. You can manage or delete cookies in your browser settings; blocking them may affect some website functions. Our cookie banner offers Accept all, Decline all and Manage cookies choices. You can reopen your choices through Cookie Preferences. Squarespace is configured to restrict supported non-essential cookies until you accept them. Browser controls do not necessarily prevent every form of analytics collection or remove information already received by a provider. Contact us about analytics choices or privacy concerns. Reading this policy alone does not constitute consent to optional tracking.

5. Service providers and sharing

Systems used in our work include Squarespace for website hosting and visitor measurement, HighLevel for inquiry and client communication management, Google Workspace including Gmail and Drive for communication and file storage, and QuickBooks for billing and financial administration. Approved providers process the information relevant to their function; their own terms and privacy notices also describe their handling.

Project media may be kept on company computers and external drives, authorized team members' computers or drives, and Google Drive. Access is limited by role and project need. We may also disclose information where required or permitted by law, to professional advisers under suitable confidentiality, or as necessary for an agreed project or authorized publication. Additional sharing for a new purpose requires an appropriate lawful basis.

Providers may process or store information outside Canada, including in the United States. Information in another country may be accessible to its courts, law enforcement or other authorities under local law. We remain responsible for personal information under our control and use appropriate contractual or other safeguards when providers handle it for us. Contact us for more detail about providers relevant to your information.

6. Security

Our safeguards include individual accounts and restricted permissions, two-factor authentication, password-protected computers and devices, and backups. Authorized team access is limited to work needs. No storage or transmission method is completely secure.

Report suspected loss, mistaken sharing or unauthorized access to info@atomiccreatives.com. We assess incidents, take appropriate protective steps and make notifications or reports required by applicable law.

7. Identifiable media and marketing permissions

Atomic uses individual releases that specifically address Atomic marketing use of identifiable people. We check the relevant scope, restrictions and any guardian permission or age-appropriate consent needed before use. A client's business agreement does not replace an individual's permission where required. Location permission and rights in third-party material are handled separately.

Approved content may appear on agreed public platforms, in a portfolio or in marketing within the permission given. Public material can be copied or reshared by others. Requests concerning material we control can be sent to the privacy contact; we cannot guarantee removal of independent third-party copies.

8. How long information is kept

Retention depends on why the information is needed, project and contractual commitments, the sensitivity of the information, consent or licensing records, tax and accounting duties, and any actual or reasonably anticipated dispute. Production working files, finished content, invoices and signed releases may therefore have different retention needs. This policy does not promise a single fixed deletion deadline or permanent storage of footage.

Information no longer needed for a legitimate purpose is securely deleted, anonymized or otherwise disposed of, subject to legal holds and protected backup cycles. Limited records may be retained to honour an unsubscribe request or demonstrate permissions. Contact us to ask about retention of your information or request deletion where applicable.

9. AI tools

Atomic currently uses AI tools only with generic or anonymous inputs. We do not upload identifiable client information, photographs, video or voices to AI tools. If this practice changes, we will assess the purpose, provider handling and required notice and permissions before introducing the new use. A general media release is not treated as permission to clone a voice, create a synthetic likeness or train an AI model.

10. Your choices, access and correction

You may ask about the information we hold about you, request access or correction, raise a complaint, or withdraw consent for future optional uses, subject to applicable legal or contractual restrictions. We explain any resulting limits on a service or use. Withdrawal does not automatically require destruction of records we must lawfully retain.

We verify identity proportionately and respond within applicable legal timeframes, generally 30 days under PIPEDA, subject to permitted extensions and exceptions. We explain a lawful refusal and available recourse. Access is generally free or at minimal cost, with notice of any permitted charge. Requests relating to information handled for a client may be coordinated with that client as appropriate.

11. Privacy contact and updates

Cole Pelacek is Atomic's privacy contact. Send questions, requests or complaints to info@atomiccreatives.com with Privacy in the subject line. We will review your concern and explain the outcome or next steps. You may also contact the Office of the Privacy Commissioner of Canada at priv.gc.ca, or another applicable regulator.

We update this policy when practices change and revise the date above. Material new uses require appropriate notice and consent where applicable; an updated policy alone does not supply that consent.